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Barcelo

Logo Barcelo Rum

Following his dream of devising the best rum in the world, in 1930, Julián Barcelo founded Ron Barcelo. Soon he began producing one of his first rums and selling it throughout the country.

The optimum product was obtained by experimenting with different brands on the local market, and in 1950, the Ron Barceló brand was launched with the products Barceló Blanco and Dorado, (white and gold rums respectively) which were an immediate success. Some 20 years later, Barceló Añejo (a mature rum), was added to the portfolio.

In 1974, Don Julián Barceló handed over the reins of the business to his nephew Miguel Barceló and 6 years later, in 1980 Barceló Imperial was born, premium rum emblematic of Dominicans, leader in its class since the day it was launched and the most internationally awarded Dominican rum.

With the idea of expanding the brand, the company gave a group of Spanish businessmen, with a long history of producing wines and spirits, the rights to export Ron Barceló. In 2006, by then sold on 25 international markets, this group of businesssmen took over Ron Barceló completely, with the third generation Barceló’s, namely the Barceló Díaz and Garcia families, remaining on the Board of Directors.

That same year the bottles for Barceló Imperial, Gran Añejo and Añejo were redesigned and a new era began. Nowadays, Ron Barceló is sold in over 50 countries, ranking it the 4th largest exporter of rum in the world.

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