CHAIRMAN’S RESERVE RUM IS SAINT LUCIA’S PREMIERE RUM AND THE GLOBAL ICON BRAND WITHIN ST. LUCIA DISTILLERS. CREATED AND PERFECTED UNDER THE WATCHFUL EYE OF LAURIE BARNARD, CHAIRMAN’S RESERVE IS ENJOYED ALL OVER THE WORLD.
In the mid 1800’s the Barnard family settled in Saint Lucia as greatly respected merchants and traders.
Third generation Denis Barnard took over his father’s sugar plantation at the age of 21 and established
the Dennery distillery. He was an original pioneer in the art of blending rum and began experimenting
from molasses produced by the plantation’s own sugar factory. His philosophy and technique of blending
different distillates created a unique and captivating spirit. He produced a consistently smooth, highquality
blended product. It is with this inspiration that his son, Laurie Barnard, founded Chairman’s
Reserve. Laurie first experimented with blending respective casks of pot still and column still rums; and
then returned the blended rum back into oak barrels to marry together. He constructed a smooth and
complex well-balanced spirit that is now considered the benchmark for Saint Lucian rum