Havana Club Rum. In 1993, Pernod Ricard S.A. and Corporación Cuba Ron S.A. launched the joint venture in charge of producing, marketing and commercialising Havana Club around the world. Thanks to the production team in Cuba, our rums are now the most rewarded Cuban rum with 27 medals in tasting competitions in the last four years.
Cuban rum cannot be understood without Cuban culture or Cuban people. Since 1996, Havana Club organises the Havana Club Grand Prix, one of the oldest and of the most prestigious competitions for professional bartenders. Since 2009 Havana Cultura supports and showcases Cuban talents worldwide with great success. To know more about Cuban Culture, a visit to our Museum of Rum offers a real-time experience of the rum-making process.
The values of Havana Club are best represented by the Maestros del Ron Cubano. This is not a job taught in textbooks. As Don José Navarro, the premier Maestro del Ron Cubano put it, it is “a cultural heritage, passed on from Maestro to Maestro”. For 15 long years the aspiring Maestro undergoes through a rigorous training. Under the supervision of a senior Maestro del Ron Cubano he learns to select the best molasses, supervise their fermentation and distillation, pick the best casks to age the distillates and blend them to obtain the finest rums. A Maestro del Ron Cubano is a true master of his craft.
Training is also organised for non-employees: in collaboration with the Asociación de Cantineros de Cuba, Havana Club frequently organises masterclasses to help Cuban bartenders reach their full potential.
Produced by Maestros Roneros following traditional Cuban methods, enjoyed by cantineros and rum drinkers around the world to the rhythm of the best Cuban music, Havana Club embodies the spirit of Cuba.