ABOUT NORMAN COLLINS (SAILOR JERRY RUM)
SAILOR JERRY WAS BORN NORMAN COLLINS, BUT CHOSE TO DEFINE HIMSELF ON HIS OWN TERMS. HE SIMPLY WASN’T ONE OF THOSE PEOPLE BORN TO LIVE A MIDDLE-OF-THE-ROAD LIFE AND HE KNEW IT. BACK IN THE 1920’S, WHEN COLLINS CAME OF AGE, TATTOOING WAS AN EXPRESSION THAT BELONGED TO AN EMERGING AMERICAN COUNTERCULTURE. IT WAS A MARK OF NOT BLINDLY FOLLOWING THE MAINSTREAM – OF CHOOSING TO LIVE OUTSIDE THE LINES.
In a sense, Jerry was always battling something, whether it was conventional thinking, the mediocrity of copycat tattoo artists or the government meddling into his affairs. He never knuckled under to anyone or anything. To quote from a letter Jerry wrote to protégé, Don Ed Hardy, commenting on a yin yang dragon design, “keep them fighting, it’s the way that Yin Yang functions — if there is no opposition of forces there is no evolution of life!”